Sold on SSAI
The great benefit of targeted advertising is the ability to offer the viewer something that is going to be attuned to his or her interests. Cloud-based technologies are enabling better methods for...
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Live and Let DAI
Dynamic Ad Insertion technology can help you get the right ad to the right audience at the right time, but it takes some know-how to make it work. Words By Tim Sewell, CEO, Yospace Television has been...
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Playtime is Screentime
Video can enhance entertainment spaces, turning a day out into a rich media experience. When thinking about content in spaces such as sports venues or visitor attractions, it’s easy to think of passive...
View ArticleFake followers and rotten reviews
Buying likes and followers has become a common strategy for boosting social media accounts. Is it time to get honest about the influencer inflation? We’ve all heard it – and probably said it: “That...
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Interactive video
You look like you could use a Guinness. Did that work? Maybe not. But we bet you’d be feeling thirsty if this message was delivered through interactive video Steven Spielberg’s Minority Report has...
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Start-up: Nexd, Estonia/UK, 2015
GAME THEORY: NexD has had enviable success for blue-chip companies such as Samsung, Adidas and Nissan NexD claims to offer brands and agencies a platform that allows them to create non-invasive, highly...
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Overcoming ad aversion
Audiences are willing to watch advertising, but you have to choose your moment Cord cutters, binge watchers, content connoisseurs, sports streamers – we spend more time on screens than ever. The sheer...
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Start-up: Autheos, the Netherlands, 2016
When Christina Caljé joined Autheos as a founder, the company offered a content management platform that helped firms publish video on e-commerce sites In the face of growing competition, however, the...
View ArticleWhen it comes to ad tech, don’t forget linear
Multiplatform distribution can make ad sales complicated, but it’s not time to dismiss linear broadcasting just yet The post When it comes to ad tech, don’t forget linear appeared first on FEED.
View ArticleHarmonic: The Targeted Advertising Revolution
Recent innovations have been shaking up the world of targeted ads. Frequency capping, in-content product placement and ad-pod optimisation are all game changers The post Harmonic: The Targeted...
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